The New B2B Funnel Working Session

Rethink your strategy

The funnel isn’t dead, but it has changed. Buyers do most of their homework off-site. Mid-funnel visibility is shrinking. And “perfect attribution” was always a myth.

To win in 2026, you need a model that reflects how real buying journeys unfold — one that surfaces meaningful signals, ties back to business outcomes, and keeps your financial metrics on track.

Let us help you build one.

Get real insights and a structured approach to improving your marketing ROI. 

Workbook Sample Intro Sample Step one of workbook Step Two of Workbook Step three of workbook

The Integrated Marketing Playbook:

Break Your Strategy Into Actionable Steps

Define your business goals: Set clear objectives to drive your strategy

Outline key metrics: Identify the KPIs that prove marketing success

Structure your backward funnel: Reverse-engineer your goals for clarity

Build your tactical plan: Develop a strategic, actionable roadmap

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Laying a Messaging Groundwork for Go-To-Market Success

Our client—a food packaging manufacturer whose engagement with us has spanned nearly a decade—had a clear request: To stand out in a crowded market with a fresh take on their messaging.

Read the Case Study

About Conveyor Marketing Group

Conveyor Marketing Group is a strategic marketing and business growth agency specializing in SEO/content, brand identity, thought leadership, full-funnel digital strategy and sales enablement. Conveyor uses a data-driven approach to develop strategic marketing plans that helps your business achieve its goals.

* Note: If you visit us online, please pardon our website appearance while our brand is undergoing construction. To expand our agency’s capabilities and services offerings, we recently merged with another great marketing agency – our new and improved website is coming soon!