Our AI Principles

Navigating AI with Conveyor Marketing Group

At Conveyor Marketing Group, we understand that AI technologies play an integral role in the digital landscape, shaping the way businesses connect with their audiences and deliver exceptional experiences. But as the old adage goes: with great power comes great responsibility. 

That's why we are committed to fostering a transparent, ethical, and human-centered approach to AI.

Our AI principles govern our actions, decisions, and strategies. These principles reflect our dedication to responsible AI development, respect for privacy, and the unwavering belief that humans should remain at the heart of AI innovation.


We recognize that the world of AI is changing rapidly and that our principles will need to be reviewed and updated regularly.


Whether you're a valued client, a prospective partner, or simply curious about our AI philosophy, this page is designed to help you understand how we navigate the AI landscape and what drives our agency's commitment to excellence.


Our AI Principles

Responsible AI

Responsible Development: We are committed to the responsible design, development, deployment, and operation of AI technologies.

Human-Centered Approach: We believe in a human-centered approach to AI that empowers and augments professionals. AI technologies should always be assistive, never autonomous.

Human Accountability: Humans remain accountable for all decisions and actions, even when assisted by AI. The human must remain in the loop in all AI applications.


Ethical Use of AI

Ethical Content: We believe in the power of language, images, and videos to educate, influence, and affect change. We commit to never knowingly using generative AI technology to deceive, produce content solely for financial gain, or spread falsehoods, misinformation, disinformation, or propaganda. 

Equity and Inclusion: We use and develop AI to support the development of work that repairs damage done to racial and ethnic minorities, people of all genders and sexual orientations, people of all ages, people with disabilities, and others, uplifting these communities.

Understanding AI's Limitations: We acknowledge the limitations and potential dangers of AI, and we consider these factors in all our decisions and actions, especially concerning social issues. We actively work to mitigate biases and prejudices that may inadvertently emerge in AI applications, striving for fairness and equity.


Privacy and Personalization

Privacy Respect: We are committed to personalization without the invasion of privacy, strictly adhering to data privacy laws, mitigating privacy risks for clients, and following our moral compass when legal precedent lags behind AI innovation. 

Client Control: At Conveyor Marketing Group, we prioritize our clients' preferences and autonomy when it comes to harnessing the power of generative AI for scaling their marketing and business growth. We offer our clients a range of flexible options to tailor their experience with generative AI:

  1. Indicating Their Preferences: Clients can share their preferences on how our team uses generative AI-driven services at any time. AI is everywhere. We take meaningful strides to respect your choices and make it easy for you to share when and how we leverage generative AI for your needs.

  2. Data Usage Preferences: We understand the importance of protecting your company information, such as anything outside of the public domain. You can specify your preferences regarding the use of this data to train AI content models. 

View our Privacy Policy for more information.

Are you a current customer? Reach out to your Account Director to learn more. 


Knowledge Sharing and Partnerships

Open Collaboration: We believe in an open approach to sharing our AI research, knowledge, ideas, experiences, and processes to advance the industry and society.

Partnerships: We actively seek partnerships with organizations and individuals who share our AI principles. We value upskilling and reskilling professionals, using AI to create more fulfilling careers and lives.



Supporting Our Workforce: The use of AI should support our workforce in delivering better, safer, more efficient, and equitable services and products.

Human Judgment: We trust our professionals to exercise judgment in utilizing AI tools for the benefit of our clients.


Transparency and Accountability

Transparency Builds Trust: We embrace transparency to build trust and learn collectively, acknowledging that experimentation may have costs and impacts. We are careful to remember that we may not fully understand the long-term impact of AI use. 

Innovation and Risk Management: We embrace responsible experimentation, maintaining control and understanding of the use of new tools while striving for efficiency, delight, civic dialogue, and other outcomes in service to our clients.



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