B2B CONTENT STRATEGY TACTICS THAT DRIVE QUALIFIED TRAFFIC & LEADS

Research shows that organic clicks are declining rapidly. It’s becoming more and more difficult to generate qualified traffic online. But it is still possible to see exponential growth from your content and SEO efforts. You just need to have the right strategy in place. That’s why every content strategy we create starts with research at the forefront. Then more research. Then after that, we research some more.

So you’ll know exactly what your ideal customer is searching for, how that content should be delivered, how your customers prefer to consume it, and where it should appear online.

But SEO is just the first step. Everything your business writes should be aligned under a thoughtful, long-term content strategy.

It’s not enough to just be a great writer anymore. You need to solve for both the end-user and for Google crawlers. In other words, you need to be great at writing for SEO. Did you know that framing your h2 tag as a question makes it more likely to rank for a featured snippet? Everything you create, from blogs, to social posts, to emails, has to start with the right strategy. 

Have a team of writers already? Awesome! Sometimes all you need is a detailed SEO outline so you know exactly how to format your content to get the most qualified traffic. (We have quadrupled a client’s traffic in 60 days by working in this way.) Or we can own the entire content lifecycle. From research, to outline, to creation, to promotion. Which leads us to...

All too often, you spend hours researching and writing an incredible piece of content. You optimize it, add some great visuals, and hit publish. Then, you dust your hands, and are on to the next content piece in your content calendar. 

But wait a minute, you’ve just missed one of the most critical content steps: distribution and promotion. We can’t just send our content into the universe and cross our fingers that it works. Distributing your content to the channels your customers are already using is how you get the most bang for your content buck. 

Did you know that about 80% of your traffic comes from only 20% of your content pieces? That means there’s 80% of your content that’s, well, just not performing. We are all about working smarter, not harder. Sometimes, all a blog needs is a small tweak here or an extra section there to see exponential growth.

Content audits not only help you understand what’s working for your business, but they highlight low-hanging historical optimization opportunities. Instead of writing a new piece from scratch, why not combine three highly-related pieces of content together? It takes less time, and it has greater rewards. 

Your business has a lot to say. And you’re saying it on a lot of different channels. The content strategy for paid search is very different from the strategy for driving organic traffic. Our team of content strategists can help you develop high-quality content for every channel. From social, video, email, ads, blogs, promotional materials, and more. 

We know your industry inside out. Which means we already know what’s working for other companies. Start seeing ROI fast by outsourcing your content campaigns to our team of experts.