THE B2B MARKETING STRATEGIES WE USE TO GROW YOUR BUSINESS

Your brand is so much more than your logo and tagline. See, your brand is the essence of how you want your company to be seen in your customers' eyes.

This is why we take an "outside-in" approach when developing your messaging and promoting your brand. We uncover the perceptions that already exist about your brand and build off those. The resulting branding and messaging is much more organic and REAL. And "real" is the experience people crave from the companies they do business with.

Remember when content was king? That is SO last decade. Content is now EMPEROR. Well, correction: COMPELLING content is now emperor. Having "fluff" content for the sake of having content is no longer enough (not that it ever was). 

Your content strategy must focus on quality over quantity. Your content must be purposeful. Your content must be strategic. And yes, if you want to rock your digital presence and grow your business, you must optimize your content every step of the way for organic search, paid search, and social media. No easy task. (Even though we make it look easy, if we do say so ourselves.)

Your website isn't this static "thing." It needs to be nimble and responsive, clear and compelling. And it needs to work—and not just from a technical, backend perspective, either. It needs to be built to attract prospects, convert them into customers, and turn customers into lifelong fans. 

So many things go into making sure your website's performance is seamless: design, content, site optimization, interactive elements like chat, analytics, and—most important—an overall website STRATEGY. This strategy ensures that everything is working together, in harmony, toward the same goals and objectives: growing your business in a scalable, sustainable way.

What do you think about bombarding your audience with ambiguous ads, buying irrelevant email lists, and wishing on a star for new leads? Not interested? We didn't think so. 

Rather than aimlessly forcing your business on unsuspecting prospects, our digital growth strategies focus on creating quality content that attracts real potential buyers to your company while also creating targeted programs that increase awareness about your brand (hello, demand generation!). Because, after all, you don't simply need more leads. You need more of the right leads.

Marketers are not in control of the buyer's journey. Sales people aren't in charge, either. The buyer is in control of the buyer's journey. This wasn't the case thirty years ago—or even ten. But today's buyers know how to buy better and smarter. 

In this new era we find ourselves in, our job is refreshingly straightforward: We help you get out of your buyers' way. This involves dismantling virtual roadblocks that stop buyers from getting the information they seek, when they're seeking it. Instead, we focus on what marketing and sales teams can do together to enable buyers to move faster and buy from your company with complete confidence.

One of the best drivers for inbound success relies on an approach you've likely heard about. It happens when sales and marketing work in harmony. Simply put, when your sales and marketing efforts are aligned, your company can sell more, sell better, and enjoy real gains in revenue.

The problem? Most organizations don't make sales and marketing alignment a priority. Too often, the teams work in silos, and the revenue needle doesn't budge. We're here to change that.

If your growth strategy only focuses on generating new customers, you're missing out—big time. Now, we're not suggesting you forgo customer acquisition programs. What we ARE suggesting is that you don't overlook the goldmine you're already sitting on with current customers. 

What the heck are we talking about? Well, as HubSpot reminds us it's up to 25X more expensive to acquire a new customer than retain an existing one. Not to mention, retained customers buy more often and spend more than newer customers. So, if you don't have campaigns and programs that focus on customer retention, cross selling, and up selling, you're missing a huge revenue opportunity. Let's fix that.