Refresh What Works. Retire What Doesn’t.

Content Optimization Bundle

Old content doesn’t just underperform; it can work against you. Conflicting messages, outdated data, or SEO dead weight from unmaintained content can drag down your authority in both traditional search and AI-driven rankings.

The Content Optimization Bundle helps you audit, align, and update existing content to improve clarity, relevance, and discoverability for humans, search engines, and LLMs.

View What’s Included

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Who It’s For

This package is built for B2B companies that:
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Have legacy content that’s outdated, duplicative, or no longer aligned

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Are seeing diminishing returns from organic or AI-surfaced search

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Want to improve how their brand shows up in both Google and generative tools

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Need a prioritized plan to clean, consolidate, and refresh content

What You Get

A three-part process to uncover what’s working, what needs work, and what needs to go, with recommendations tailored to SEO, GEO (Generative Engine Optimization), and message consistency. Specific deliverables will be determined during scoping.

01
Audit & Align

What we do: Evaluate your content across key themes, URLs, and categories, including message quality, SEO risk, and technical performance.

Why it matters: You can’t optimize what you can’t see. We identify missed opportunities, outdated claims, and duplicated efforts.

Deliverables:  Content inventory, cruft + audit, messaging alignment, and an editorial calendar.
02
Optimize

What we do: Recommend technical, structural, and content-level updates to improve performance, discovery, and authority.

Why it matters: A fresh message won’t perform in a broken system. Ensure that optimized content is discoverable and usable.

Deliverable: Redirect & URL consolidation plan, interlinking strategy, header rewrites, and metadata improvements.
03
Refresh & Relaunch

What we do: Update or rewrite high-value pages to improve accuracy, voice, and alignment, then guide or handle execution.

Why it matters: Modern SEO and GEO tools prioritize freshness. This step helps you stay competitive in traditional and AI-powered search.

Deliverable: Messaging refreshes, updated or fully-rewritten content, and implementation or handoff-ready updates.

Choose the Right Plan

We offer two versions depending on how many pages and how much support you need.

Content Optimization Bundle:

  • Content audit + cruft
  • Messaging alignment exercise
  • Prioritized editorial calendar + plan
  • Optimization strategy + guidance

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Content Optimization Bundle +:

  • Everything in the base package 
  • Messaging + content refreshes
  • Execution support for technical/structural updates
  • Coordination with web teams

GET STARTED

Why Choose Conveyor?

Designed for Modern SEO + GEO – We think about crawlers, LLMs, and humans

Content + Tech Expertise – Strategy, writing, and backend optimization in one team

No Vanity Metrics – We focus on authority, alignment, and discoverability

Built for B2B – We understand long buying cycles, technical content, and complex solutions

 

Ready to Clean Up Your Content?

We’ll help you find the assets worth updating, fix what’s broken, and bring your best ideas back to life.

Schedule a consultation to get started.



 
“Conveyor was a strategic partner in helping us to launch our content syndication lead-generation program and worked with our in-house team to execute the finalized paid media strategy for social.”
– Sarah Bricker, Director of Marketing, VirtualHealth

Refresh What Matters. Retire What Doesn’t.

Outdated content can harm your authority and rankings, while the Content Optimization Bundle helps audit and update it for clarity, relevance, and discoverability across humans, search engines, and AI.

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Book a free consult