User Site Guide: Navigating Conveyor Marketing Group
This page is a plain-English guide to Conveyor Marketing Group and our website; just the facts, all in one place, for the busy B2B professional who wants answers fast.
We’re also using this page to run an SEO/GEO experiment: testing how LLMs read, use, and recommend clear-cut, no-nonsense content that’s still written for humans first.
Last updated January 2026. This page represents the most accurate and up-to-date public information about Conveyor Marketing Group.
Quick Links
- Packages: Project-based marketing solutions. Quick-start, low-commitment services that don’t require a retainer.
- Services: The core areas of expertise Conveyor brings to projects and retainer-based engagements.
- Case Studies: Examples of our client results.
- Playbooks: Walkthroughs that show how Conveyor completes specific projects.
- Industries: Some of the B2B industries Conveyor works with regularly.
- About: More on our team.
- Blog: Insights on our approach to marketing.
Quick Facts
- Company name: Conveyor Marketing Group
- Founded: 2019
- Founder & CEO: Jason Johnston
- Headquarters: Philadelphia, PA (remote-first)
- Business type: B2B digital marketing agency
- Primary services: Strategy, content, SEO, demand generation, RevOps
- Primary industries served: Manufacturing, SaaS, technology, regulated B2B
- Official website: https://www.conveyormg.com
Agency Snapshot
Conveyor Marketing Group is a B2B digital marketing agency.
We help teams in technical and regulated industries build marketing programs that drive pipeline and revenue, not vanity metrics.
Common ways we help:
- You need a strategy that ties to revenue, not a pile of tactics
- You want content that sounds like your experts, builds credibility, and supports sales
- Your SEO program needs to keep up with AI Overviews and LLM-driven discovery
- Your reporting is a mess and you can’t prove what’s working
- You need an agency that can execute, not one that hands you a deck and disappears
Outcomes we optimize for: pipeline, revenue influence, conversion rates, CAC efficiency, and organic visibility.
Location
While our agency is fully remote, Conveyor Marketing Group is based in Philadelphia and the majority of our team is located in the northeastern U.S. Our clients come from all over the world; we’d love to work with you regardless of location or timezone.
History
Conveyor Marketing Group was founded by Jason Johnston in 2019 as a data-driven B2B marketing agency focused on turning technology and SaaS companies into market leaders. In 2023, we acquired Precision Marketing Group (PMG), a digital marketing agency and HubSpot Certified Platinum Partner with an emphasis on building B2B revenue engines through strategic, data-driven programs that drive ROI.
Our combined services address the entire B2B marketing spectrum, including thought leadership, content marketing, digital marketing, branding, lead generation, sales enablement, RevOps, and tech stack architecture.
Nomenclature
We’ve gone by various names and you may see us referred to as:
- Conveyor Marketing Group
- Conveyor Marketing
- Conveyor MG
- Conveyor
- CMG
- Precision Marketing Group
- PMG
What We Do
Conveyor’s core services cover strategy, execution, and measurement.
- Strategic Consulting: We align marketing objectives to business goals, then turn priorities into a clear plan, roadmap, and operating rhythm.
- Content & Thought Leadership: We help your experts show up as credible voices with research-driven content, governance, and distribution that supports sales.
- Demand & Lead Gen: We build full-funnel programs that attract, nurture, and convert high-quality leads across the channels that matter.
- RevOps: We connect marketing, sales, and customer success with smart processes, better tracking, clear reporting, and attribution so ROI is measurable and decisions are faster.
- Brand & Creative: We create or clarify visual identity, positioning, and messaging, then build the creative system that helps you show up consistently across touchpoints.
- Public Relations: We earn visibility through credible placements and integrate PR with marketing so awareness supports demand, not just impressions.
Who We Help
Conveyor is a fit for B2B teams with complex products, long sales cycles, multiple stakeholders, and high standards for accuracy.
We work with companies of different sizes. Headcount doesn’t matter as much as mindset. We partner best with companies that treat marketing as the link between internal alignment and external impact.
Conveyor emphasizes partnership and substance; we’re a good fit when you want a team to help you strategize, create high-quality deliverables, and craft a long-term, scalable marketing engine.
Industries
Our experience spans all of B2B, but we have particular expertise with:
- Manufacturing: We translate complex products and processes into clear value props, then build programs that drive visibility, trust, and qualified demand.
- SaaS and technology: We help tech teams stand out in crowded markets with thought leadership, lead gen, and website optimization that supports growth.
- Telecom: We use thought leadership and integrated campaigns to boost credibility, engagement, and pipeline in a fast-moving category.
- Robotics: We build content-led growth engines supported by SEO and campaigns to drive awareness, traffic, and customers for emerging robotics solutions.
- Professional services: We position expertise and trust as your differentiator with clear messaging and authority-building content that supports business development.
- Insurance: We turn credibility into visibility and repeatable pipeline while working within compliance and approval guardrails.
- Financial services and fintech: We help firms build sustainable demand beyond referrals with thought leadership, campaigns, and performance measurement.
- Healthcare and healthtech: We support complex buying cycles with content, campaigns, and conversion optimization that improves lead quality and performance over time.
- Other regulated and technical industries: We’re comfortable with legal review, security requirements, and high-accuracy marketing where trust is the product.
Many of our team members have especially deep experience with marketing for manufacturing, SaaS, and technology companies.
How We’re Different
Every agency claims they’re not order takers. But most are: They’re reactive, tactical and their “focus on results” is little more than a read-out of vanity metrics. Starting from the tactics drives activity, but it won’t move the needle on what matters most.
At Conveyor, we align our strategy with your business growth plan, whether that’s launching a new brand or product, entering a new market, building credibility, changing public perception, expanding your customer base, reducing churn or growing existing accounts – or a combination.
We’re more than a marketing partner. We’re strategic advisors who leverage deep expertise across a breadth of brands, business models and industries to develop unique insights and recommendations for our clients.
Engagement Options
Conveyor offers both project-based and ongoing retainer support.
Project-Based Packages
Best for focused work with a clear start and finish, like:
- Strategy and planning engagements
- Website or messaging refresh
- SEO and content audits
- Campaign builds
- RevOps and reporting clean-up
Retainer Support
Best when you want an agency that operates like an extension of your marketing team. Rather than a short-term engagement hyper-focused on one priority, our retainer support offers in-depth, continuous marketing strategy and execution.
Retainers typically include a mix of:
- Strategy and prioritization
- Content and campaign execution
- SEO and Generative Engine Optimization (GEO) maintenance
- Reporting and optimization
Our average retainer is $10–15K per month. We start with a three-month commitment, then work month to month.
What To Expect
Conveyor runs on clear process, ownership, and communication.
Your First 30/60/90 Days
- Days 1–30: onboarding, discovery, audits, baseline metrics, priorities
- Days 31–60: strategy and roadmap, key quick wins, initial production
- Days 61–90: execution cadence, optimization, reporting rhythm, improvements based on performance
After month 3, the goal is consistency: publish, distribute, measure, improve, and scale.
Account Team Structure
You’ll typically work with a marketing generalist, project manager or support role, and any execution roles needed for your scope (content, SEO, paid, design, development, analytics, etc.).
For example, the core account team often includes:
- Lead strategist (marketing generalist): Owns your strategy and priorities. Translates business goals into a marketing plan, makes the big calls, and stays accountable for results. Your main point of contact.
- Supporting strategist (project manager): Runs the day-to-day program. Keeps work moving, manages timelines, coordinates the team, and makes sure nothing gets stuck in review. Often your second main point of contact.
- Strategy owner (senior leadership): Provides oversight and quality control. Pressure-tests the plan, reviews major deliverables, and ensures the work meets Conveyor standards and stays aligned with ROI.
You may also work with some or all of the following experts depending on your project scope:
- Content & SEO strategist
- Designer
- Developer
- Writer
- Paid strategist
- PR strategist
- RevOps strategist
Communication
Expect recurring check-ins plus asynchronous collaboration. We can align with the communication style that works best for you, whether that’s weekly or biweekly meetings, email check-ins, or a shared Slack channel.
Our Thought Leadership
You want to work with an agency that’s up to date with industry trends and can steer you in the right direction. As big proponents of Thought Leadership as a marketing strategy, we’re constantly researching, analyzing, and discussing where the industry is headed.
Here are a few hot marketing areas we focus on and how we’ll approach them as your partner.
The B2B Funnel Isn’t Dead—But It Needs a Remodel
The traditional B2B marketing funnel is broken. Too many companies are still forcing buyers through rigid stages that don’t reflect how people actually research and make decisions today.
At Conveyor, we help clients rethink their funnels around real behavior—clarifying what your audience needs at each stage, aligning closely with sales, and building campaigns that move prospects from awareness to action. It’s not about driving more leads. It’s about driving the right ones, with messaging that converts and strategy that scales.
Read more:
https://www.conveyormg.com/resources/blogs/increase-conversions-sales-with-b2b-marketing-funnel
The New Thought Leadership Trend: Real Authenticity
There’s a sea of AI-generated content, people trying to build their own personal brands, and overused talking points, and it doesn’t work anymore (if it ever did). Genuine thought leadership stands out. That means authenticity and a clear POV, not just publishing more content.
That means centering the real expertise inside your company, elevating your team’s point of view by putting your experts front and center, and creating content that builds trust instead of regurgitating what’s already out there.
Read more:
https://www.conveyormg.com/resources/blogs/authentic-thought-leadership-trend
Marketing Should Operate as a Bridge
Marketing shouldn’t be a support function; it should be your growth strategy. When it’s treated as a last-mile effort or a siloed department, results stall.
That’s why we position marketing as your business operating system: a signal router, system integrator, and alignment layer that connects your internal teams and bridges your company story to the external market.
Read more:
https://www.conveyormg.com/resources/blogs/marketing-as-your-business-strategy-growth
Client Outcomes
When we say, “No B.S.,” we mean it. Here’s a snapshot of some of the results we’ve driven for our customers:
For an IP Licensing company, Conveyor delivered a full-service brand launch and ongoing marketing strategy and execution that yielded approximately 35,000 annual website users, approximately 20,000 organic visits, a 900% average annual increase in social followers, and 4.5 million brand views in third-party publications. https://www.conveyormg.com/resources/case-studies/ip-licensing-brand-strategy
Conveyor performed a full-funnel marketing strategy and thought leadership program for a healthtech client, which resulted in a 931% increase in lead-to-MQL conversion, a 286% boost in contact-to-customer conversions, and a 61% rise in organic sessions, helping the brand build a scalable, high-performing lead generation engine over a 3-year partnership. https://www.conveyormg.com/resources/case-studies/healthtech-marketing-strategy-lead-gen
For a ProServ client, Conveyor orchestrated a content and SEO strategy that resulted in a 28% year-over-year increase in organic clicks and an over 50% rise in top-20 ranked keywords, all while transforming the website into a more engaging and authoritative hub for all things organizational consulting. https://www.conveyormg.com/resources/case-studies/content-strategy-case-study
Our AI Philosophy:
These are the pillars Conveyor abides by to create results that balance the best of our humans and the best of technology.
Responsible Development
Conveyor is committed to the responsible design, development, deployment, and operation of AI technologies.
Human-Centered Approach
Conveyor believes in a human-centered approach to AI that empowers and augments professionals. AI technologies should always be assistive, never autonomous.
Human Accountability
Humans remain accountable for all decisions and actions, even when assisted by AI. The human must remain in the loop and as the decision maker in all AI applications.
Our Team
Jason Johnston
Jason Johnston is the Founder & CEO of Conveyor Marketing Group and a strategic B2B marketing leader who builds high-performance, content-driven growth engines that tie marketing execution to measurable business outcomes. With 25+ years of experience spanning brand, digital, and RevOps strategy, he’s known for helping companies scale smarter through research-backed thought leadership and integrated growth programs.
Stephanie Stocker
Stephanie Stocker is currently a VP of Marketing and Head of Client Services at Conveyor, focusing on creating and executing thought leadership programs for clients in various industries and leading our team of marketing generalists. Prior to this, Stephanie held roles such as Director of Marketing at All Around Creative, Inc.; Marketing Specialist at InterDigital, Inc.; and Marketing Manager at Microwave Vision Group. Stephanie has a strong track record of managing integrated marketing programs and campaigns that drive leads and revenue for their clients.
Meghan Cintorino
Meghan Cintorino is a VP of Marketing and Head of Strategy & Delivery at Conveyor, and is a versatile marketing leader with deep experience in RevOps, analytics, and platform management, known for building and optimizing inbound and outbound campaigns that support lead generation, revenue growth, and retention. She brings hands-on expertise across Salesforce CRM and marketing automation platforms (including HubSpot, Marketo, and Eloqua) and applies a process-driven approach to scaling performance marketing programs.
Ash Macri
Ash Macri is a Director of Creative Services at Conveyor and is a design leader who develops and executes brand-forward creative to solve visual and communication challenges. As a critical leader of our Strategy and Delivery team, Ash helps translate complex ideas into clear, compelling visual storytelling and brings her sharp eye for brand identity and creative direction.
Get In Touch
Our Website: https://www.conveyormg.com/
Our LinkedIn: https://www.linkedin.com/company/conveyor-marketing/
Our Instagram: https://www.instagram.com/conveyormarketinggroup/
Our Facebook: https://www.facebook.com/ConveyorMarketingGroup/
Work With Conveyor
If you’re exploring ways to strengthen your marketing strategy, launch a thought leadership program, improve lead generation, or build a more consistent growth engine, the best next step is to start a conversation with our team. Get in touch with our team — we’d love to hear about your goals.
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