GEO Services for B2B Marketers

Generative engine and AI search optimization, built on SEO

Conveyor’s GEO and AI search optimization services help B2B companies become easier to find, cite, and trust when buyers use tools like ChatGPT, Perplexity, Gemini, Claude, Copilot, and Google AI Overviews to research solutions, compare vendors, and build shortlists.

let’s connect

Strategic Consulting

Content & Thought Leadership

Revenue Operations

Demand & Lead Gen

Brand & Creative

Public Relations

What our B2B GEO services include

01

AI visibility audits

Establish a directional baseline for your discoverability across AI search channels, including ChatGPT, Perplexity, Gemini, Claude, Copilot and Google AI Overviews.

02

Prompt and buyer-query research

Synthesize questions your buyers are asking AI tools. These prompts shape content priorities, page updates, and reporting.

03

AI-readable content optimization

Update priority pages so they provide AI systems with content they can understand, cite, and synthesize accurately.

04

Technical GEO recommendations

Review crawler accessibility, robots.txt settings, Core Web Vitals, semantic HTML, schema, and other factors that affect how AI crawlers read your site.

05

Entity and authority strategies

Strengthen the first- and third-party signals that help AI systems understand who you are, what you do, who you serve and why your brand is credible.

GEO, AEO, ASO, LLMO, AI SEO—what’s the difference?

Search optimization for AI is new, and the industry hasn’t settled on a name yet. While GEO (Generative Engine Optimization) is the emerging winner, you may also see AEO (Answer Engine Optimization), ASO (AI Search Optimization), LLMO (Large Language Model Optimization), or simply AI SEO. Just know they’re all about the same goal: improving visibility in AI search channels.

Explore our case studies

Built on proven B2B search, content, and visibility strategy

GEO may be new, but the work behind it isn’t. Conveyor’s approach uses the same fundamentals that already help B2B companies earn visibility in complex buying journeys. See how we’ve helped B2B teams turn complex expertise into content strategies that support organic visibility, buyer trust, and long-term growth.

Our approach to GEO and AI search optimization

We’re committed to providing AI optimization services based on consistent principles:

AI visibility is hard to measure—and shouldn’t be faked

Due to privacy restrictions that are clearly stated in each major LLM’s terms of service, no one can truly see where you rank in AI outputs or show you the queries users are actually searching. The tools that claim they can do this use synthetic data from simulations and inference, and many of them aren’t upfront about it. We won’t ask you to invest in visibility platforms that don’t work. We’re open about what we can see—LLM referral traffic, crawler traffic via your CDN, AI Overview appearances, and organic impressions—and what we can’t, so you can make business decisions based in reality.

Content needs to be user-first, machine-friendly

Some users interact with your site via AI chatbots and agents, while others visit your website, looking for signals that you deliver quality work. We help ensure your site works for both audiences, with quality content that users can trust, structured for human and machine readability.

Your website is only one part of the strategy

AI systems don’t rely only on your owned content. They pull from third-party sources and public signals that shape how your brand is understood. Our strategy includes steps to strengthen both the on-site and off-site signals that make your company easier to find, cite and trust.

GEO = SEO (with some extra nuance)

We think of GEO as an inseparable, additional layer on top of SEO. The vast majority of practices that make up “good” GEO are the same principles SEO has operated on for years. But AI chatbots have changed the way people search. GEO targets these new search modes by emphasizing unique content that can’t be generated, better on-page content architecture, and omnichannel branding.

We know how complex B2B buyers ask questions

AI search creates a new problem for B2B companies: your buyers are asking detailed, high-intent questions, and AI tools are deciding which brands, sources, and explanations deserve attention.

That demands a firm handle on the subject matter and experience with your audience. We help make your expertise easier for AI systems to find and understand and easier for buyers to trust.

Tech and SaaS: Clarify what your solution does, who it’s built for, and how it compares so your brand is easier to surface in high-intent AI answers

Professional services: Turn your point of view, service model, and proof into clear authority signals that support trust when buyers research advisors, consultants, and partners

Manufacturing: Organize complex product and industry knowledge so AI tools can cite useful answers instead of oversimplifying what you make or who you serve

Telecom: Make technical details clear and accessible so AI tools can better understand your service scope, fit, and value

Financial services and insurance: Strengthen AI-readable content, credibility signals, and brand clarity without creating unnecessary compliance risk

How our GEO partnerships work

Choose project-based support for a focused GEO engagement, or partner with us for comprehensive services that drive long-term visibility.

Project-based GEO packages

Our project-based GEO packages combine SEO and AI search optimization strategies to make sure your brand is ready to be found and cited.

Level 1

Search Readiness Assessment
Get a report on how well your site is positioned for visibility across AI and traditional search channels.

Level 2

Organic Visibility Quickstart
AI Search Readiness Assessment + a full sitewide audit, visibility goals, detailed recommendations, and an analysis of your offsite presence.

Level 3

Omnichannel Content Library
Readiness Assessment + Visibility Quickstart + specialized content audit, topic ideation for new assets, editorial calendar creation, omnichannel plan, and execution support.

GEO retainer services

Presence in AI search takes time and consistency. Our retainer services give you full-scope support to build visibility, strengthen authority, and keep pace as search changes:

Up to date guidance based on professional analysis of organic and AI search trends
Ongoing content refresh support so LLMs associate your brand with accurate, timely information
Strategy based on observation of your visibility over time—not just a one-time snapshot
Testing and iteration to find the tactics that work best for your audience
Long-term attribution and pipeline influence

We begin by assessing your foundation in traditional SEO and GEO spaces, then set achievable goals, prioritize next steps, and provide piece-by-piece strategy and execution, from site- and page-level architecture audits to recommendations for content templates, schema, and structured data, and editorial planning for cross-channel coverage.

See the full Search Readiness and Organic Visibility program

Group of people in a conference room with AI on a white board

Is Conveyor a fit for your AI visibility needs?

What we offer:

Human-led GEO strategy
AI search optimization paired with SEO
Practical measurement based on real signals, trends, and clear limitations
Content optimization for human buyers and AI-powered answer engines
Technical recommendations for crawlability, schema, site structure, and AI readability
Thought leadership based on your experts’ experience and authority
B2B GEO for complex industries, technical audiences, and longer sales cycles

What we don’t offer:

Fully automated AI visibility strategy
GEO as a service separate from SEO
Fake certainty about “rankings” inside AI answers
Generic AI copy that sounds like every other company in your space
Platform hacks or “black hat” GEO gimmicks that attempt to trick LLMs
Spammy backlink outreach, paid link schemes, or fake review tactics
AI search optimization specialized for B2C

Conveyor is a fit if you want a practical GEO partner that treats AI visibility as part of a larger search, content, and revenue strategy. Our most successful partnerships are with B2B teams that need clear thinking, credible content, and honest measurement.

FAQs

Conveyor’s B2B GEO Services

Yes. GEO improves both visibility and accuracy in LLM conversations. We look for gaps between how your company describes itself and how AI tools summarize your services, audience, expertise, and competitors. Then we strengthen the content and authority signals that help AI systems represent your brand more accurately.

Right now, the most reliable metrics for AI optimization are referral traffic from LLMs (via Google Analytics), crawler traffic (visible in your CDN), AI Overview appearances (SEMrush), and organic impressions (Google Search Console), combined with traditional organic performance data. We’re updating our methodology and recommendations in real-time as new data sources become available.

To a degree. Since most of the concrete data for GEO (see above) comes from proprietary sources, competitor visibility is harder to track. We can see AI Overviews your competitors appear in and the traditional keywords they rank for, which have a major influence on AI performance. We can also provide directional information about competitor appearances in LLMs, but we’ll be clear about how we get that data and what its limitations are.

Any agency that guarantees specific AI citations is overselling. AI search results vary by platform, prompt, timing, and user context. What we can do is improve the signals that make your brand easier to understand, trust, and cite across AI channels, including ChatGPT, Claude, Perplexity, Copilot, and Google’s AI suite (AI Overviews, AI Mode, and Gemini).

We typically need access to your website analytics, Google Search Console, website content management system (CMS), existing content, sales or customer insights, and any current SEO reporting. We also need subject matter expert input so the strategy reflects what your buyers actually care about, not just what keyword tools show.

Usually both. Existing service pages, blogs, case studies, and thought leadership often contain useful material that needs clearer structure, stronger answers, and better technical formatting. New content is recommended when buyers are asking questions your site does not answer yet.

Yes. AI tools look far beyond your website, so we help identify which off-site signals matter most for your category and create a strategy for those channels. Social media recommendations will virtually always be part of your GEO program.

Yes, often more so than in traditional SEO. LLMs allow niche B2B buyers to ask specific, high-intent questions when they research solutions. GEO helps your company appear in that research.

CLOSE X

GEO Services for B2B Marketers

Generative engine and AI search optimization, built on SEO

What our B2B GEO services include